Empowering Australians to Take Control of Their Health Journey

At P4Health, we believe the future of health is personal, proactive, and powered by data. We're an Australian company built on the belief that health isn’t just something you react to—it’s something you shape every day. Our mission is simple: to empower individuals with the tools, tests, and technology to take control of their wellbeing.

Our Vision

To help people understand and navigate the world of home health testing through simple, supportive wellness journeys. We’re not here to overwhelm—we’re here to guide. Our platform offers a curated set of health optimisation paths (starting with five and growing through community consultation) to help users take meaningful action, one step at a time.

The P4 Philosophy

We’re guided by the four principles of P4 medicine:

• Predictive: Anticipate how your biology is shifting before symptoms appear
• Preventative: Catch trends early and intervene with insight
• Personalised: Understand how your unique epigenetics, biomarkers, and lifestyle interact
• Participatory: You’re in control—engage, ask questions, optimise and track

These principles guide our three-tiered approach to health:

• Know Yourself: At-home testing to uncover what’s really happening in your body
• Improve Yourself: Targeted tools, lifestyle tracking, and data-driven strategies
• Evolve Yourself: Ongoing monitoring and support to keep you accountable and in control
• Belong: Join a like-minded community committed to unlocking their full potential

What We Offer

We bring together cutting-edge testing (epigenetics, dried blood spot biomarkers, microbiome), AI-powered insights, wearable integrations, and expert-backed health journeys. Our ecosystem includes:

• The P4Health dashboard (at no additional cost with any test purchase)
• Premium at-home testing kits
• Personalised biomarker tracking subscriptions with optional concierge support
• A free community platform for peer discussions, expert Q&As, and shared learning
• Seamless integration with tools like Oura, HeadsUp, and personalised coaching insights

Whether you're here to optimise your sleep, gut health, hormones, performance or biological age—our platform adapts to your personal goals.

Join a growing network of health-conscious Australians optimising their biology with P4Health.

What We Do

At P4Health, we make cutting-edge health science accessible, actionable, and deeply personal. Our platform provides a full ecosystem of at-home test kits, AI-enhanced dashboards, and ongoing data tracking to help Australians take proactive control of their wellbeing.

Our platform guides you through five evidence-based wellness journeys: Live Longer, Gut Reset, Train Smarter, Sleep Restored, and Menopause Unlocked—each designed to help you unlock deeper insights and results:

• Live Longer – Uncover the biomarkers linked to healthy ageing and cellular resilience
• Gut Reset – Decode your microbiome to rebalance digestion and improve gut-brain function
• Train Smarter – Track your recovery, inflammation and nutrients for optimal performance
• Sleep Restored – Pinpoint the biological and lifestyle factors impacting your rest and recovery
• Menopause Unlocked – Personalised insights for women navigating hormonal shifts at midlife

Whether you're starting with epigenetics, exploring your gut health, or syncing wearables for lifestyle tracking, P4Health gives you the clarity and confidence to move forward—one personalised step at a time.

Our Scientific Foundation

All testing services are delivered in partnership with accredited laboratories across Australia, Europe, and the US. Our methodology is built on peer-reviewed evidence, validated assay technology, and rigorous data handling standards.

We work with:

• Certified diagnostic labs
• AI health science platforms
• Health analytics specialists with a proven track record

Our Values

• Clarity over hype: No miracle claims—just data, insights, and empowerment
• Privacy by design: Your health data stays yours. Always.
• Science-led: Validated tools, clear methodologies, and responsible use of technology
• Community-driven: We rise together. Shared journeys, mutual accountability

Our Leadership

P4Health is a family-founded company led by Mike Norton and his partner Tan. Together, they bring a vision for accessible, real-world wellness solutions backed by scientific clarity and a passion for meaningful change. No gimmicks, no white coats—just smart tools and real transformation.

P4 Health Pty Ltd
ABN: 65166782314
Registered in Queensland, Australia

Want to Connect?

We’d love to hear from you. Email us anytime at hello@p4health.com.au or explore our growing community of biohackers, optimisers and future-fit thinkers.

Your journey starts here. And we’re with you every step of the way.

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